Shari Howard has been named VP-sponsored promotions for Nickelodeon Networks’ TV Land and Nick at Nite.
She will oversee the two networks’ sponsored promotions group, which offers brand appropriate creative to clients, including off-the shelf and custom promotions, the company said. The appointment took effect June 15.
Most recently, Howard worked as the director of sponsorships and promotion at TBS and TNT, Marketing Operations. Her clients included the Kimberly-Clark Kleenex Tearjerker franchise, Ambien Late Night Theater franchise and Wendy’s Late Night Lounge.
“Shari joins the team at a time when we’ve reached new levels of creativity and we believe that she will take the sponsored promotions group to the next stage in its growth and evolution,” Rob Pellizzi, senior VP-marketing and promotions for TV Land and Nick at Nite, said in a statement.
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