Chief Marketer Staff

• Listline e-Newsletter 07/28/05

  National AV Supply.com has appointed MeritDirect to manage its
  Presenter’s Warehouse catalog list. It identifies 90,066 buyers and
  product specifiers.

• Johnson & Johnson Signs “Historic” Olympic Deals

  Johnson & Johnson has greatly expanded its relationship with the U.S. Olympic Committee and signed multiple deals to have its brands associated with the 2006 and 2008 games. In addition to becoming the official healthcare products partner of the USOC, …

• 141 Taps Goldstein for Sports, Entertainment

  141 Worldwide has hired Jeannie Goldstein to head its new sports and entertainment division as the agency gears up for the 2008 Olympics. Goldstein becomes executive VP-managing director of 141 Premiere Sports and Entertainment North America, a new post …

• History Channel, NYC Open Tourism Center

  The History Channel and New York City Mayor Michael Bloomberg will unveil the NYC Heritage Tourism Center today, the centerpiece of The History Channel’s $19.5 million sponsorship of the city’s historic tourism. The center, in City Hall Park, was …

• Moviegoers Get Texted About Free Trailer Downloads

  Moviegoers at some Twentieth Century Fox and Loews Theaters will get a text message alert if they walk close to a kiosk letting them know they can download free content related to this summer’s movie releases. Moviegoers at the Loews Lincoln Square in …

• Agencies

  Webisodes and Goofiness Bow Long John Silver’s Popcorn Shrimp

  Long John Silver’s is introducing its new Popcorn Shrimp with plenty of the typical marketing fanfare, but with a twist. The quick-service seafood chain has created a Web movie that stars a six-foot shrimp traveling on a road trip with a pal. …

• Agencies

  Hilton Garden Inn Touts Cutting Edge Sweeps

  Hilton Garden Inn is giving travelers a chance to take one of the hottest guestroom amenities with them— Herman Miller MIRRA chair— part of an ongoing sweepstakes. Consumers can enter the Evolution Solution Express by Hilton Garden Inn sweepstakes by …

• Agencies

  This Old House Hits the Road Again

  Having trouble with a leaky pipe or an unruly rose bush? This Old House is on the road again this summer to have its experts answer just such questions and more. The show’s experts, including master carpenter Norm Abram, general contractor Tom Silva, …

• Relay Adds U.K. Research Arm

  Relay Sponsorship and Event Marketing has merged with U.K. research firm Sponsorship Intelligence to expand its research capabilities in the U.S. Sponsorship Intelligence, which specializes in sponsorship and event measurement, becomes a division of …

• News Briefs

  TCBY: has opened a new quick-service restaurant, Yovana, designed to meet consumer demand for fresh, healthy food. Yovana, which translates into “pure yogurt Nirvana,” offers premium yogurt parfaits, smoothies and yogurt treats with fresh fruit and …