141 Worldwide has hired Jeannie Goldstein to head its new sports and entertainment division as the agency gears up for the 2008 Olympics.
Goldstein becomes executive VP-managing director of 141 Premiere Sports and Entertainment North America, a new post overseeing the division’s work in 141’s Chicago, New York, Pittsburgh, Toronto and Honolulu offices. She joins 141 on Aug. 1.
WPP Group’s 141 Worldwide launched the sports and entertainment unit in May in a joint venture with sibling Premiere Sponsorship Marketing. Recent assignments include work for Motorola, Kraft Foods and Unilever, and tie-ins involving properties such as Lemony Snicket, Radio Disney, the Indy Racing League, the NCAA, the NFL and Minor League Baseball as well as the Sony Open, Turtle Bay Championship and 84 Lumber Classic.
Goldstein had been the head of Relay Sponsorship and Event Marketing’s Sports and Entertainment Marketing group and earlier had managed sports and event marketing for Frankel (now part of Arc Worldwide).
“Jeannie is joining the 141 Premiere team at a critical time in our offering,” said Jay Farrell, 141 Worldwide-North America President and Regional Director, in a statement. “Her 18 years of sports and entertainment marketing experience for worldwide brands, combined with our world-class marketing deliverables and robust 141 Worldwide offices in Italy, China, Canada and the U.K., will make us the agency to watch when it comes to the planning and activating of upcoming Olympic sponsorships.”
141 Worldwide ranked No. 29 in the 2005 PROMO 100 with estimated 2004 revenues of $45.2 million.
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