Chief Marketer Staff

• Print Advertising: 5 for Advertising Media Cover

   

• Promotional Marketing: 3 for Disciplines Cover

   

• Direct Marketing: 3 for Disciplines Cover

   

• PR Marketing: 3 for Disciplines Cover

   

• Mobile

  Mobile Marketing Headlines – 3 for Disciplines page

   

• Social Media Headlines – 3 for Disciplines page

   

• Surfaces USA Gets Chatty on Its Revamped Website

  Surfaces USA, which sells countertops, flooring, and other surfacing products, implemented live chat on its Website in May.

• August’s Top Five Articles

  And the five most-read articles on Directmag.com in August were:

• Infogroup’s Gupta To Launch New Data Firm

  Vinod Gupta, the founder and former CEO and chairman of information firm Infogroup, is getting back into the data game. His newest endeavor, Database101.com, will officially debut within 45 to 60 days, Gupta told Direct Newsline.

• Agencies

  Second Chances: A Guide to Retesting Files

  Life is full of second chances. You may try a restaurant more than once to determine how good their food is. You might see a movie by an actor who was once in a movie you hated. You might even go on a second date with someone even if the chemistry wasn’t there the first time out. So why wouldn’t you retest a file and give it a second chance?