Chief Marketer Staff
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Agencies
Do Talk to Strangers: Basics of Statistical Prospecting Models
Statistical prospecting models don’t have to be confusing to direct mailers. If you know about two main types of acquisition models, you can boost your business far beyond the “mail-to-everyone-all-the-time” approach to finding new customers. You don’t even have to know how to create models. Just know what to ask for when you want them.
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Jimmy Dean’s In-Store Plans for its New Line
The Jimmy Dean brand is debuting a new line of breakfast items, Jimmy D’s, made with turkey sausage. The campaign is fully integrated
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MCH Strategic Data Acquires QED
MCH Strategic Data will acquire QED, a database of educational institutions
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Agencies
Union Blasts New Royal Mail Privatization Effort
Expected plans to privatize Royal Mail, the U.K.
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Agencies
The Essentials of Performance-Driven Email Design
More than just an expression of your brand or a collection of graphics and text, great email design requires an actionable plan and measurable goals.
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Email
The Sum of the Parts, Part 9: Measuring Email ROI
Welcome to the final article in my series about email marketing. I’ve saved a really important topic to the end: measuring return on investment. It’s something that most of us leave to the end or after the event, so it seems fitting to have saved discussion of it for last.
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Agencies
Linking Back-to-School & Back-to-Health: Not So Simple.
Each year, as awareness of health and wellness increases, more and more marketers are seeking to leverage this psychological fresh start to promote
their brand as a simple solution for back to health -
Digital Place-Based Media Reaches Critical Mass
Quietly, and under the radar of many in the marketing and advertising worlds, digital, place-based video has achieved critical mass in the United States
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News Briefs: September 9, 2010
Olay, World Wrestling Entertainment/Burger King, and Jack Morton Worldwide