Author

Chief Marketer Staff

  • News Briefs-KFC

    KFC: is using its Facebook page and Twitter handle to encourage people to dress as late founder Colonel Harland Sanders to promote its Doublicious sandwich

  • Agencies

    SuperFruit Juices Sales Jump 30% on Buy-One-Get-One-Free Promo

    Genesis Today, the maker of SuperFruit Juices, made the most of testing a sampling campaign by staging it in close proximity to one of its production facilities so the logistics of supplying product

  • Agencies

    List Firms Increasingly Stress Marketing Services

    How many incidents within the list industry does it take to make a trend? Three months ago, Clare Hart, Infogroup’s new CEO, revealed plans to rebalance the company away from providing list information and more toward services. Late last month, Infogroup announced Ed Mallin, who was instrumental in Infogroup’s list management firm acquisition activities, was stepping down.

    All of which gives rise to a question: What is the perceived value of list management operations within the information community?

  • Email

    Email 2011: Location, Location, Location

    It has been a pinnacle year for location-based technologies, and their emergence has allowed marketers to reach audiences in a more direct and personal manner. Email marketing in particular has benefited from these advances. As we move forward into 2011, it is important for all merchants to understand the power of location-based tools

  • Volvo Pairs with Big East Conference for Season-long Sponsorship, Social Campaign

    Baseball’s winding up and football is in full swing, but maker Volvo Cars of North America is thinking basketball. Specifically, it has signed for a second year to sponsor the games of the Big East college conference

  • Email

    Up the Ante with Social Media Spirit This Holiday Season

    Santa may not have taken his traditional spot in the shopping center yet, but visions of dancing sugarplums will be upon us soon enough. To expand your marketing reach this holiday season, consider adding the bells and the tinsel of social media into your email program

  • Agencies

    Market Proactively This Holiday Season

    HO HO HO…that started in October? Well, hang on to your elves and reindeer because here we go! Kmart and Sears jumped on board and others are sure to follow this new tradition of pre-Thanksgiving holiday campaigns. Smart? You bet. Let me tell you why.

  • Rockwell Creates a Road Map for Being Social

    Creating a sound B-to-B social marketing program takes much more than just simply creating a Twitter account and a Facebook page. Learn how Rockwell Automation created a detailed social media strategy and how you can adopt their ideas to boost your own social profile

  • The Danger of Thinking B-to-B Creative Doesn’t Matter

    Marketers who think that creative doesn’t matter in business-to-business marketing might want to think again

  • Survey: B-to-B Marketers Unsure Which Social Channels are Best

    Business-to-business marketers are scrambling to get social, even though they’re not sure which channels are best or whether they have the internal resources to do it right. Learn what the biggest obstacles are, and what B-to-B marketers hope to get from being social