Chief Marketer Staff
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Email
Personalized Recommendations Boost Century Novelty’s Email Response
More and more marketers are boosting conversions and revenue by using dynamic personalization to deliver targeted product recommendations to Website visitors. Not nearly as many, however, are incorporating these product recommendations into their email marketing. But those that do, such as Century Novelty, are seeing an increase in clickthroughs and sales.
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List Biz 101: The Importance of Good Datacards
As a broker and manager, I consider the datacard to be the most important sales tool for marketing a list for any type of marketing campaign.
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Digital
Choose Holiday Keywords With Care
Many shoppers use Black Friday and Cyber Monday terminology in search, expecting to find aggressive deals. Marketers should plan carefully before incorporating these keywords into their portfolios to avoid incurring unwanted costs and non-converting clicks.
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Duracell Gets Up to 6% Conversion with Interactive Video Promotion
Duracell has taken a video commercial a step further by overlaying it with brand and trivia questions as the video plays
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Agencies
Dole to Make First Appearance in Rose Parade
Dole Food Co. is joining the ranks of brands creating whimsical floats for the much watched 2011 Rose Parade
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Agencies
Soap.com Street Campaign Urges New Yorkers to “Schlep Less, Shop More”
New Yorkers are sadly accustomed to seeing people living in boxes. But during the second half of October they could also see a handful of people dressing in cardboard and interacting with the world
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News Brief-The Today Show
The Today Show: is calling on viewers and others to produce videos using clips from the show for a chance to have the video run live on the popular NBC morning show. The 2-minute clips from the show include co-host Matt Lauer spitting out his coffee when weatherman Al Roker cracks a joke, a dance segment with all of the anchors and a clip of a monkey hopping across the heads of Hoda Kotb and Kathie Lee Gifford. As the name of the contest suggests, “Today’s Viral Video Contest,” the goal is to have the videos go viral.
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Agencies
Broker Roundtable: How Much Will Mailers Be Able to Take Advantage of Unchanged Postage Rates?
This week’s question: Now that the Postal Regulatory Commission has nullified the upcoming postal rate hikes, how much will mailers be able to take advantage of the situation?
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Why Marketers Need to Start “Unmarketing”
Who would expect a marketing conference to advise you to stop marketing? But this was the core message