Chief Marketer Staff, Author at Chief Marketer

Subway Debuts Reloadable Cash Card

Subway restaurants are rolling out branded cash cards to ease payment options and give customers new gift-giving options.

Agencies

Burger Kings Renews SpongeBob Premiums, Sweeps

SpongeBob SquarePants has returned to Burger King under a new promotion with the chain touting 20 different character premiums tied to a Nickelodeon episode and a new direct-to-DVD movie.

Agencies

Gift Cards Outpace Apparel as Gifts of Choice

Forget that pretty sweater or fancy hat, it was all about gift cards over the holidays.

Agencies

Target Tour Touts New Designer

Target Stores toured Manhattan in a double-decker bus last week to launch its GO International promotional merchandising program.

Agencies

Coca-Cola Bows ‘Hybrid’ Soft-Energy Drink

Coca-Cola North America is kicking it up another notch, adding a new energy drink to its portfolio. The hybrid blend bridges both the energy drink and the soft drink categories.

Agencies

Nokia Pinpoints Keys to Telecom Loyalty

How can telecom brands keep current customers on the line? Think about products, not just price.

Agencies

V-Cast Heads to CIAA Basketball Tournament

Continuing its launch of the V-Cast phone, Verizon Wireless is taking its act to the Central Intercollegiate Athletic Association’s 2006 Basketball tournament as a sponsor targeting African Americans.

Agencies

Harris Interactive Hires Michael Lowenstein

Harris Interactive has hired Michael Lowenstein as VP and senior consultant in its customer loyalty management research practice. The appointment took effect Feb. 6.

Agencies

Toshiba Introduces HD DVD to U.S. with Tour

Toshiba America Consumer Products LLC kicked off a tour last week to launch its first U.S.-marketed high-definition DVD players.

News Briefs

LONG JOHN SILVER’S: is offering the winner of the $365 million Powerball jackpot…PROCTER & GAMBLE: is running an online sweeps celebrating its…HAGGAR CLOTHING CO.: has appointed Stephen Croncota to…OGILVYONE: New York, has promoted Michelle Bottomley and Harvey Kipnis to…