LONG JOHN SILVER’S: is offering the winner of the $365 million Powerball jackpot a chance to serve as the QSR’s national spokesperson for its new Buttered Lobster Bites. Under the proposal, the yet-to-be-named winner would visit restaurants nationwide donning the Long John’s Silver’s lobster costume and appear in TV spots and P-O-P advertising and p.r. materials. The company said the newest millionaire could help boost its Lobster Bites products, which would let customers enjoy a “taste of the good life.” In return, Long John Silver’s would bring the winner a little more fame. Last week, a convenience store in Lincoln, NE, reported it sold the winning Powerball ticket for the largest lottery jackpot. The winner has not yet come forward to claim the prize.
PROCTER & GAMBLE: is running an online sweeps celebrating its purchase of Gillette Co. The Great Together sweeps will award $500 worth of P&G and Gillette products to one grand-prize winner. The effort leverages P&G’s weekly FSI, Brandsaver, whose Feb. 19 version drives readers online to enter the sweeps, and carries offers on 19 brands, including Gillette and Duracell. The sweeps runs through March 17 via Bridge Worldwide, Cincinnati.
HAGGAR CLOTHING CO.: has appointed Stephen Croncota to CMO, effective immediately. In this role, Croncota will oversee all marketing communications, promotions, p.r. licensing and online initiatives. He will report to Jim Lewis, Haggar’s president and CEO. Prior to joining Haggar, Croncota was head of worldwide marketing at Versace in Milan, Italy.
OGILVYONE: New York, has promoted Michelle Bottomley and Harvey Kipnis to co-managing directors of the direct-marketing agency. Bottomley also keeps her current title, general manager of OgilvyOne Consulting; Kipnis, a senior exec on client strategy, will keep handling assignments for clients including American Express, Allstate, FM Global, Jackson National Insurance and TDAmeritrade. Both continue to report to OgilvyOne President Carla Hendra.
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