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Chief Marketer Staff

  • Digital

    Monkeys Spots Get Viral (But in a Good Way!)

    For some of the 90 million people who watched the Super Bowl, the game was essentially over when the losing Seahawks punted with six and a half minutes to go. Others considered the event wrapped on Sunday night, when the nacho crumbs were swept from under the sofa cushions, or Monday morning, when the office pool winnings were paid out. But for some people, Super Sunday kept on going for hours and even days. That includes the folks who surfed over to the Web site of CareerBuilder.com on Monday because of the company’s two high-profile 30-second spots during the game.

  • Digital

    MSN Tries to Buy Some Love

    All you compulsive players who can’t resist scratching off those fast-food game cards, take note. MSN Search has just launched an instant giveaway that gives users the chance to snag some swag for doing something MSN hopes they’ll soon be doing anyway: searching the Web with MSN.

  • Digital

    A Look behind the Online Ad Numbers

    The rise of online marketing has brought trailing after it another corresponding increase

  • Listline e-Newsletter 02/22/06

    Teramedia Corp. has assumed management of BizCirc.com’s postal and
    e-mail lists with 6.1 million and 5.9 million names respectively. These
    individuals filled out online forms to qualify for controlled
    circulation subscriptions.

  • Dial Picks Up Gillette Deodorants for $420 Million

    The Dial Corp. agreed Monday to purchase a number of popular deodorant brands from Gillette for $420 million.

  • RadioShack CEO Resigns Amid Resume Investigation

    RadioShack will move ahead with its turnaround plans despite the resignation of CEO David Edmondson.

  • HBO Launches Interactive Map to Boost Sopranos

    HBO is boosting the upcoming season of The Sopranos with an interactive map of New Jersey that will highlight key points from last season’s storyline.

  • American Eagle Outfitters CMO Resigns

    American Eagle Outfitters CMO and executive VP Michael Leedy has resigned to pursue other opportunities, the company said Monday.

  • Companies Expand Mobile Marketing Spend

    European companies are adjusting their marketing budgets to meet the explosion of text message and multimedia messaging (MMS) campaigns, according to a survey.

  • Agencies

    TurboTax Tops Up Refunds with Gift Cards

    TurboTax is giving taxpayers up to $1,200 more on their tax refunds—via gift cards.