Chief Marketer Staff
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Yahoo Rewards Brands that Search
In an effort to encourage big branding advertisers to integrate search marketing into their campaigns, Yahoo handed out its first Search Light award yesterday to RPA Interactive, the agency that designed an online campaign for the Honda Element.
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RedEnvelope Names Buettner Chief Operating Officer
RedEnvelope Inc. has named Frank Buettner chief operating officer.
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New Products and Services
SI-30: a mail sorting system that allows organizations with low mail volumes to take advantage of the precision and reliability associated with large volume mailing systems–Neopost, Paris. …
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Short Cuts
DigiKnow Inc., the Cleveland-based digital marketing agency, has opened an office in Buenos Aires, Argentina. …
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Listline e-Newsletter 02/23/06
ALC Data Management has been selected to represent the Appalachian
Mountain Club’s membership list. The count is 50,997. -
Agencies
Starbucks to Perk Up Stop & Shop Stores
Starbucks Corp. plans to boots its reach and open full-service licensed stores in Stop & Shop supermarkets this year. The deal puts the squeeze on rival Dunkin’ Donuts, which already operates in more than 100 Stop & Shops.
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Tyson Foods Dives into Sports with Double Sponsorships
Tyson Foods, Inc. has signed as a sponsor of both the U.S. Olympic Team and USA Gymnastics.
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Agencies
Macy’s Names MacDonald CMO
Federated Department Stores has hired Anne MacDonald as CMO for the retail giant and president of Macy’s Corporate Marketing division.