* Appalachian Mountain Club
* Art Culinaire
* American Land Title Association
* Milestone Markers
* Devoted Disability Donors
* Pet Lovers
* World’s Best Weight Loss Centers PIP
* McGraw-Hill Professional Customers at Home Address
LISTS UNDER NEW MANAGEMENT
Appalachian Mountain Club
ALC Data Management has been selected to represent the Appalachian Mountain Club’s membership list. The count is 50,997. Members participate in such activities as hiking, biking, canoeing, kayaking and skiing. Most members are 40 to 50 with a $125,000 median household income. Eighty-six percent have been identified as mail order buyers. This file was previously managed by Names in the News Inc.
Selections: Gender, state/SCF/ZIP
Sample usage: Adirondack Council of New York, Adirondack Mountain Club, Adventure Cycling Association, Alaska Conservation Foundation, Alley Cat Allies, Alzheimer’s Association, America Online, Anacapa Fund, Athleta, Backpacker Magazine, Boston Food Bank, Boston Globe, Boston Museum of Fine Art, Boston Museum of Science, Civil War Preservation Trust, Connecticut Public TV, Earthjustice, Earthwatch, Earthworks, Elevation Magazine, Essex County Greenbelt Association, Fresh Air Fund, Heron Dance, Lands’ End, L.L. Bean, Mountain Gear Inc., New England Aquarium, New York University, Raven Maps and Images, Scenic Hudson, Science News, Sierra Club, St. Joseph’s Indian School, Title 9 Sports, United Spinal Association, Wilderness Society, Working Assets
Price: $85/M
Contact: ALC Data Management, Steve Kehrli at 415-886-6110 or [email protected] and Rich DiVirgilio or 914-524-5227 or [email protected]
NEW LISTS
Art Culinaire
Culinaire Inc. has released the subscription list for Art Culinaire, a quarterly food magazine for chefs and restaurant owners. Roughly 21,000 active paid subscribers are available.
Selections: Home/business address, gender, state/SCF/ZIP
Price: $125/M
Contact: Statlistics, Nancy Spielmann at 203-778-8700, ext. 106 or [email protected]
American Land Title Association
A list of 6,492 paid members has become available from the American Land Title Association. Annual dues cost between $400 and $1,200.
Selections: Member type, state/SCF/ZIP
Price: $125/M
Contact: Infocus Marketing Inc., Deanna Hatcher at 800-708-5478, ext. 3251 or [email protected]
Milestone Markers
Avrick Direct Inc. has introduced Milestone Markers, a group of five lists organized by age groups. The largest one-month hotline file Milestone Markers Generation Next identifies 476,442 individuals between 25 and 44. The data comes from utilities, a credit processing center, self-reported changes of address and magazine subscriptions, with demographic data overlaid.
Selections: Gender, age, income, number of credit cards, retail/bank cardholders, dwelling type, homeowner/renter, length of residence, home value, marital status, donors, mail order buyer category, state/SCF/ZIP
Price: $75/M
Contact: Adrea Rubin Management Inc., Amy Langer at 646-487-3785 or [email protected]
Devoted Disability Donors
Nearly 900,000 names are offered on the Devoted Disability Donors list. Over the last 12 months these individuals gave to organizations that provide services for persons with visual and hearing impairments or paralysis. The sources are direct mail, telemarketing and the Internet.
Selections: Quarterly hotline, gender, credit card, age, marital status, telephone numbers, state/SCF/ZIP
Price: $85/M
Contact: All-n-One List Marketing Inc., Greg Sholes at 703-717-5621 or [email protected]
Pet Lovers
People who’ve purchased products for pets are named on the Pet Lovers master file. It consists of 11.9 million dog owners and 6.6 million cat owners. All kinds of pet owners are included in a universal file with 18.5 million names. The sources are direct mail, retail and space advertising.
Selections: Homeowner, gender, household income, presence of children, lifestyle interests, state/SCF/ZIP
Price: $75/M (dog or cat owners)
Contact: Cornwell Data Services Inc., Robin Tecchio at 201-261-1050 or [email protected]
NEW INSERT MEDIA
World’s Best Weight Loss Centers PIP
World’s Best Weight Loss Centers Inc. has launched a package insert program that targets its infomercial customers. Woman made 80% of these $120 average purchases. Some 25,000 packages shipped quarterly will each carry up to eight inserts. The maximum size is 5-1/2 by 8-1/2 inches, weighing up to .25 ounce.
Price: $60/M
Contact: SanMar Associates Inc., Maryl Bogge at 201-262-7340 or [email protected]
UPDATED LISTS
McGraw-Hill Professional Customers at Home Address
Millard Group Inc. now manages the McGraw-Hill Professional Customers at Home Address file, exclusively for consumer marketing offers. The file identifies 802,466 subscribers and buyers who purchased McGraw-Hill publications, books and newsletters. The latest quarterly hotline contains 84,500 names. Corresponding business-to-business files from McGraw-Hill will continue to be handled by Edith Roman Associates and ePostDirect, which are affiliated with Millard Group.
Selections: Quarterly hotline, adult’s/child’s age range, gender, income, income, industry, job function, mail order category, state/SCF/ZIP
Sample usage: MicroCenter, Wall Street Journal, United Way, St. Mary’s Food Bank, New York Times
Price: $95/M
Contact: Millard Group Inc., Jim Long at 603-924-9262, ext. 2225 or [email protected]
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