Chief Marketer Staff

• Agencies

  New Balance Celebrates Centennial Via Racing Contest

  Athletic footwear manufacturer New Balance is celebrating its 100th anniversary with a series of races around the world and a contest that will send runners on to compete in the Chicago Marathon.

• Agencies

  Loose Cannon: Crescent City Redux

  It is six months, almost to the day, that Hurricane Katrina swept through the Gulf Coast. Much has been written about the destruction, the Katrina Diaspora, and the first few hesitating steps toward rebuilding. I wrote a love letter to the city in the Sept. 5 edition of Loose Cannon. Publicly, I asked the industry to contribute what it could to the relief efforts. Privately, I promised myself that when the time was right, I would revisit the city as observer and scribe to highlight the role direct response marketing could further play in the city

• Utah Raising Ante on No E-mail Registry

  Some Utah legislators have decided that there aren

• Yahoo! Won’t Allow Trademark Keyword Bids

  Starting this week, Yahoo! Search Marketing will no longer allow U.S. marketers to bid on competitors

• Equity Partner Sues InfoUSA’s Gupta

  Cardinal Value Equity partners sued InfoUSA CEO Vinod Gupta late last week, claiming breach of the fiduciary duties he owed to investors in the customer database company.

• Moveon.org Launches Petition Against AOL-Goodmail Scheme

  Liberal activist group Moveon.org has launched a petition against AOL

• Justice Dept. Answers Google’s Search Data Objections

  Google

• Most People Want Search Kept Private: Study

  A majority of Americans don

• Cabela’s Hits $1B Direct Sales in 2005

  Outdoor sporting-goods marketer Cabela

• Agencies

  Toyota Scion’s Screening Tour Teams Rock and Film Makers

  Toyota is giving consumers a chance to vote on student-created music videos as part of its Scion xPress Fest promotion, which will award one grand-prize winner with $20,000.