Chief Marketer Staff, Author at Chief Marketer

Performics’ Holiday Search Snapshot

Performics, the search engine marketing division of DoubleClick, came out with another flight of its quarterly Performics 50 keyword performance index in mid-February, and this report, covering the last quarter of 2005, sheds some insight on what happens to search terms during the holiday sales season.

General Mills Tests Podcasts; Tracks Weight Loss Online

General Mills is using online venues to reach targeted audiences for its Yoplait and Betty Crocker brands.

Agencies

Smirnoff Searches for a Cocktail Consultant

Smirnoff vodka is searching for an “enthusiastic drinks guru” to span the country to research cocktail culture and submit reports.

Agencies

TBS, Sierra Mist Team for Co-Branded Campaign, Sweeps

TBS is teaming up with Pepsi brand Sierra Mist to roll out a sweepstakes that offers consumers a chance to switch places with their favorite TBS comedy actors.

Agencies

Yamaha Drives Vehicles into Rodeos

Yamaha Motor Corporation USA is revving up its All-Terrain Vehicles and Side-by-Side Vehicles by showcasing them at The Professional Bull Riders. Inc.’s events nationwide.

Agencies

The E-Zine for Cinephiles

Tired of the usual dreck from Hollywood? Then do what many New York cinephiles do: Head to the Film Forum, a nonprofit theater, and catch up on challenging new films both from the U.S. and overseas. And if you can’t do that, sign up for the Film Forum e-mail newsletter.

Agencies

Volkswagen Dealer Tests Video in E-Zine

A Boston-area Volkswagen dealership is testing a video test drive in the current issue of its e-mail newsletter.
If successful, the concept will be rolled out to various dealers and brands nationwide.

Agencies

E-Mail Reputation: Your Online Credit Score

There’s so much talk out there about e-mail reputation that it can be hard for marketers to determine how much attention to pay to it and what to care about. The bottom line is that every e-mail sender, including those who do newsletters, has an e-mail reputation to uphold.

Agencies

Blogging for Business

Thinking of jumping on the business blog bandwagon? Hop aboard, there’s plenty of room. But be aware that writing a business blog is significantly different from writing a business e-zine.

Agencies

Podcast Networks Are Coming Into Bloom

Those with a scholarly bent probably got tipped that podcasting was big-time in December, when the New Oxford American Dictionary named “podcast” as the 2005 Word of the Year.