Chief Marketer Staff, Author at Chief Marketer

This Owl Brays Like a Donkey

AdFreeBlog.org asks bloggers to swear off corporate advertising.

Notes From the Diaper Bag

WRITING THIS ISSUE’S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior

Agencies

From E-mail to Snail Mail

TruckersB2B, having found that direct mail is the best way to communicate with its members, plans to almost double the amount it sends this year. Why?

Agencies

Dinner and a Show

A compelling story line. A favorite actor. Nothing to do on a rainy Saturday afternoon. A love of hot buttered popcorn. The grandparents want to baby-sit.

Agencies

Web Site Aims to Boost Black E-Community

Search and e-newsletters have helped IZania.com boost its membership and advertiser base.

Agencies

Remodeling Firm Builds Via DRTV and Mail

The Basement Experts of America LLC has used direct response television ads to build itself up from one location in Toledo, OH in 1999 to an eight-city enterprise today.

Agencies

Online computer repair firm targets the SOHO space

A smart young company with the appealing name of PlumChoice has blazed a new trail in computer technology that would never have been possible without the Internet. They service and repair computers in homes and small offices all over the U.S. by long distance, using only the Internet and the telephone.

Listline e-Newsletter 03/01/06

Information Refinery Inc. was tapped to manage four magazine lists for
Cygnus Business Media. The appointment is limited to Asphalt Contractor
(9,915 subscribers), Equipment Today (79,526), Pavement (19,120) and
Rental Product News (19,778).

Digital

Jeeves Bows Out, and Ask Comes In

Jeeves has officially been served his walking papers. The Web search engine formerly known as Ask Jeeves unveiled the new Ask.com look at Search Engine Strategies New York 2006, during a keynote speech by Barry Diller, chairman and CEO of parent company IAC/InterActive Corp.

Digital

Honda Campaign Shows Elements of Style

Search marketing has been a direct-response medium pretty much since birth, for all the now-familiar reasons: It’s highly targeted, its performance is highly measurable, and search campaigns can be micromanaged to produce the best possible return on investment (ROI). Most of all, unlike mass media buys, which always involve wasted impressions, search reaches people who are in-market and intending to buy (if not immediately, then soon.) But the way we consume media is changing, and those changes may spill over into the way advertisers think of and use search marketing.