Chief Marketer Staff, Author at Chief Marketer

A Freedom of Search Issue

LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive

Agencies

Notes From the Diaper Bag

WRITING THIS ISSUE’S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior

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Petco Tests Product Reviews

Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January

Agencies

Abandonment Issues

Just over half of all Web-using consumers report abandoning their shopping carts on sites where they’d intended to make a purchase. If that’s not enough,

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Crashing Through the Blog-cade

WHAT’S WITH THIS EXPLOSION OF BLOGS? Every schoolkid has one. Every would-be author or philosopher has one. Every frustrated lover has one. That’s why

Progresso Soup Fields Online Films

General Mills has begun a series of online films to pitch Progresso Microwavable Bowls to young women at work. The soup operas run on a dedicated site,

Cell Phones to Double as Credit Cards

A customer walks into Wal-Mart and buys a set of dishes by swiping their cell phone which has been loaded with the shopper’s credit or debit card information

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Sporting Try

Barred from many cafeterias and reined in at in-school vending machines, brands turn to youth sport programs to reach kids

Agencies

Mail Delivers

THOSE WHO OVERSEE THE DIRECT mail industry’s welfare dread the beginning of every new legislative year. I’m undecided whether this should be characterized

Diamondz are a Bratz Best Friend

MGA Entertainment Inc. is rolling out a new line to its popular Bratz doll collection called Forever Diamondz offering consumers the chance to bring home