Chief Marketer Staff
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Volume Control
Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast’s
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Agencies
From Junk Mail to Junk Food
One direct marketing ad executive was so fed up with the way some clients treat agencies that he risked a heart attack to draw attention to their misbehavior.
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Agencies
Postage Paid
Say what you want about AOL and Goodmail, but their plan to charge mailers to have their e-mail delivered intact and certified is not a new idea. Pundits
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Agencies
Experian’s Kiebala Starts Own Firm
GEORGE KIEBALA, A 20-year Experian veteran, has left the company to join Exotic Car Share. Kiebala will serve as president and CEO of the newly established
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Agencies
Retailers Walk Beyond Foot Traffic
SPECIALTY STORES USED TO live on foot traffic, but today that’s not enough. Retailers need a leg up from things like private-label credit cards and brand
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Agencies
A Freedom of Search Issue
LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive
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Petco Tests Product Reviews
Petco Animal Supplies is testing to see if including customer-written product reviews in its outbound e-mail will lift sales conversion rates. In January
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Notes From the Diaper Bag
WRITING THIS ISSUE’S Pushing the Envelope is a bit like coming out of a time warp. My last three columns were written way back in early fall 2005, prior
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Noveau Smoking
There’s a new Chicago hot spot that acts like a club but does business as a tobacco store. It’s the Marshall McGearty Lounge, which opened in Chicago’s