Chief Marketer Staff

• November’s Top Five Articles

  Facebook and list firms were the subjects of the most-read articles on Directmag.com in November.

• Make Ease of Use Your Website’s Unique Selling Proposition

  As online retailers jostle for consumers+ attention this holiday season, most are focusing on discounts, sales, and other flashy promotions to drive traffic to their Websites. But Diane Buzzeo, CEO of Ability Commerce and Marketing Concepts, believes that more marketers should highlight their site

• Ambassador Programs and Cable Networks: Karmaloop Goes Beyond Social

  Social marketing has come to mean promoting a brand via Facebook, Twitter, and other online networks. But with its rep program, Karmaloop was selling streetwear to teens and young adults via social networking back when a

• Broker Roundtable: Health-Related Lists in an Aging Society

  This week’s question: As the general population continues to age, will health-related lists become more important?

• Security Equals Conversion: 12 Tips to Help Shoppers Trust Your Website

  If you don

• Agencies

  Sports Authority Uses Check-ins to Build Black Friday Store Traffic

  Athletic equipment retailer Sports Authority has upped the bar on its social promotions in the weeks leading up to the Christmas holiday, with campaigns in Facebook, Twitter and location-based game Foursquare designed

• Agencies

  Coupons.com Sees More than $1 Billion in Shopper Savings So Far in 2010

  The company reported that savings from offers presented both on the Coupons.com Web site and through the Coupons.com network of digital affiliates

• Even Minus Clicks, Digital Media Works

  If you’re a brand marketer and feeling the temptation to cut back on your search marketing or display budget on the rationale that people don’t click

• Mobile

  Easy Stages to Mobile

  It’s no shocker that more people are accessing the web today via mobile devices than ever before. A July 2010 study from the Pew Internet & American Life

• Editor’s Note: My Brain on Integrated Marketing

  IT ALL STARTED WITH MY BIG HEAD. Specifically, I wear a size 8 1/2. Putting a standard hat or knitted cap on a conk that size is like trying to pull a