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Chief Marketer Staff

  • Oodle to Power Ad Search for Lycos, Community Papers

    Local classified search engine Oodle has announced that Lycos will integrate its classified search function into the Lycos home page. The company said it will also syndicate ads to Backpage.com, a group of free community classified sites operated by local newspapers, radio and TV stations in 40 metro areas, including the Village Voice, Long Island Press and SF Weekly.

  • Data Security Breach Notification Bill Likely to Pass

    (Multi Channel Merchant) With four separate national data security breach notification bills being drafted in Washington, the Direct Marketing Association says the odds are “much higher” that one of them will pass by the end of the year.

  • UPS Reduces Guaranteed Delivery Times

    United Parcel Service has reduced its package delivery guaranteed times in several major metropolitan markets nationwide, a change the company estimates will improve service for 1.2 million customers.

  • Impart Media Acquires E&M Advertising

    The direct marketing agency E&M Advertising has been acquired by Impart Media Group Inc., a Seattle based digital media firm.

  • Pfizer Sues P&G Over Mouthwash Ads

    Pfizer, Inc., the maker of Listerine, has filed suit against Procter & Gamble for alleged false advertising claims that give P&G unfair advantage in the mouthwash category.

  • Mail Stream: A Report on Incoming Direct Mail

    Cabela’s Targets Spring Turkey Hunters Cabela’s, the multichannel hunting and fishing outfitter, mailed a specialty catalog targeting wild turkey hunters. Entitled Spring Turkey 2006, the book offers all the essentials for a successful hunt, with …

  • Listline e-Newsletter 03/06/06

    A total of 268,329 names are available on the Choice Magazine Network
    Buyers list. These individuals purchased multiple magazine subscriptions
    in response to outbound telemarketing.

  • From AAAA: Regulatory Heat Stays on Children’s and Pharmaceutical Ads

    Regulators have marketers squarely in their sites these days, particularly those pitching to children and consumers of pharmaceuticals.

  • Agencies

    Wal-Mart Extends Soundcheck Promo and RFID Tagging

    Wal-Mart Stores continues to ratchet up its in-store marketing with a slate of four new concerts in its Soundcheck concert series.

  • From AAAA: Verizon Joins Others to Market its Music Service on Jukeboxes

    Verizon Wireless has signed as the first non-alcoholic brand to advertise on an interactive jukebox network, following in the footsteps of such brands as Heineken, Stolichnaya vodka and Southern Comfort.