Chief Marketer Staff
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Agencies
Tire Maker’s Incentive Program Bumps Up Sales
Tire maker Bridgestone/Marketing North America LLC is embarking on its sixth year of an incentive program credited for boosting its sales between 30% and 50% annually.
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Volvo Trucks’ Sweeps is Treat for Truckers
Volvo Trucks North America is giving U.S. truckers a chance to get in touch with their inner pirate through a new Volvo sweepstakes, which dangles a trip to the Bahamas and a cash prize.
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Agencies
Nine Entities Form Loyalty Management and Marketing Company
A loyalty management and marketing company, The Allegiant Group, Inc., has been formed by a coalition of nine entities.
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Agencies
P&I Postscripts
AHOLD USA: has launched a gasoline loyalty program in…MARRIOTT INTERNATIONAL, INC.: is out with a new sweepstakes that will…GIFTCERTIFICATES.COM: added AirIncentives as a…
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News Briefs
THE WRITERS GUILD OF AMERICA: has increased its stance agains…MODEM MEDIA: Norwalk, CT, hired Frank Gallon as…THE J. BROWN AGENCY: Stamford, CT, promoted Vince Weiner to…
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Digital
Value in an Inventory of One
As it has done in most areas of our lives, the Web is having an impact on the way we look for everything from rental apartments and used couches to snowshoes and those weird hairless cats.
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Digital
Jambo Jumps to the Page
Google has garnered a lot of ink for its apparent plans to grow beyond search and into other ad media, including offline channels. The company has tested newspaper ads for some of its AdSense marketers, just concluded a trial print ad auction for magazine placement, and in January bought dMarc broadcasting, a platform for serving up radio spots. But Google isn
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Digital
Paid Search to Generate $10 Billion by 2009: Study
While paid search advertising spending will slow from its meteoric rise during the last few years, it will still hit $10 billion by 2009, according to a new study from New York City-based Internet research firm eMarketer.
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Agencies
Cutter & Buck Overhauls Executive Suite
Sportswear marketer Cutter & Buck Inc. has appointed Ernie Johnson CEO, as well as to its board of directors. The Seattle-based firm also named Kaia Akre president.