Chief Marketer Staff

• Agencies

  WWE Backs WrestleMania 22 with ‘Big-Time’ Marketing Blitz

  World Wrestling Entertainment, Inc. is creating big time buzz around WrestleMania 22 with a multi-million dollar marketing campaign, which includes sweepstakes overlays and a host of in-store promotions.

• Agencies

  SunnyD Takes Summer Spirit on the Road

  Sunny Delight Beverages Co. has embarked on a nationwide road trip to promote its drinks.

• General Mills Woos Travelers Online

  General Mills brings the great outdoors online to tout its Natural Valley Granola Bars to travel aficionados.

• Agencies

  CVS Sponsors Miracle Worker

  CVS Corp. is leveraging its sponsorship of ABC’s TV series Miracle Worker on-air and online.

• Live from the PMA: Podcasting Dos and Don’ts

  The number of podcast users is expected to soar to 45 million by 2010, versus 4.8 million last year. And, 20%t of those users download weekly, averaging six downloads per week, a good reason to know the dos and don’ts of podcasts as a marketing tool.

• Wrigley Bows Doublemint Twins Mints

  Wm. Wrigley Jr. Co. has launched Doublemint Twins mints, its first Doublemint line extension in 90-plus years.

• News Brief

  DISNEY: is building buzz around the upcoming…THE PROMOTIONAL MARKETING ASSOCIATION: launched its…

• Thulin Pleads to Two Counts, Faces Three-Year Sentence

  James Thulin, president of list management/brokerage TCI Communications Inc., pleaded no contest to one count of assault and one count of burglary in a case that dates back to the summer of 2004, according to Jane Robison, spokeswoman for the Los Angeles County district attorney

• Goodmail Rejecting Three Quarters of Applicants

  (Magilla Marketing) Goodmail has rejected more than three quarters of the companies that have applied for its Certified Email program, according to the company

• Greens Worldwide Acquires Crowley Advertising

  Greens Worldwide Inc. has acquired Crowley & Co. Advertising for an undisclosed sum.