Author

Chief Marketer Staff

  • Click-Fraud Legal Battles Not Over, Attorneys Say

    A second click-fraud lawsuit filed against Google in Northern California will proceed despite last week

  • DOJ Asks Courts for Google Compliance in Three Weeks

    The U.S. Justice Department wants a district court judge to give Google 21 days to comply with a subpoena for information about the addresses and search keywords it think will help make its case for reinstating a law shielding children from online pornography.

  • Big E-mail Lists Work Better in Small Bites: Report

    There

  • Local Paid Search Is Everywhere: Report

    In 2006 local advertisers will double the amount they spent last year on paid-search ads, and then nearly double that spending again in 2007, according to a new forecast by Web-tracking and research firm Borrell Associates.

  • L.L. Bean Sales Up 4% in 2005

    Outdoor apparel and equipment supplier L.L. Bean reported sales on $1.47 billion for the fiscal year ended Feb. 26, a 4% boost over sales in 2004, the company said Friday.

  • Short Cuts

    Hitwise Buys HitDynamics
    Competitive Web intelligence firm Hitwise has acquired HitDynamics, a technology platform for search campaign management and reporting, for an undisclosed sum. Hitwise will integrate the new platform into its existing competitive intelligence research services.

  • Agencies

    Loose Cannon: The Idiot Box Smartens Up

    Welcome, television! For years you

  • Agencies

    If You Can’t Change Your Fate, Change Your Attitude

    What drives engagement and loyalty for your brand? Wait, I’ll make the question easier. What drives engagement and loyalty for the category in which your brand competes?

  • Spice Up Your Retail Promotions for Hispanic Participation

    You’re ready to launch your product in the Hispanic market with a retail promotion. Your “sign up to win” display is set up in a Latino neighborhood store. You’re offering a fantastic grand prize: a weeklong cruise for two to Hawaii. Your display features a ballot box with a large “Enter to Win” sign in a basic subdued color palette.

  • Five Retail Opportunites for 2006

    The fact is, shoppers are still keen to be engaged by new concepts and services. Here are some thoughts about what they are likely to respond to in the year ahead