Chief Marketer Staff

• Snail Mail Leaves Its Shell

  Direct mail is often looked at as the ol’ fuddy duddy, the tri-fold sweeps offer that ends up in the trash without a second glance. And while the tactic

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  Springboard Advertising

  In a recent class I attended on international advertising, the professor questioned why anyone would spend an average of $2.5 million (or $83,333 a second)

• Interactive Marketing Awards

  Best Overall G6’s smallest-screen debut revved dealer traffic and brand image, taking our top prize and best SMS/MMS campaign Six months after Pontiac’s

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  A Familiar Face in a Familiar Place

  While in New Orleans, Direct chatted with Direct Media founder and chairman Dave Florence at the Caf du Monde. I’m a type A sort, he says. This city slows

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  The Right One for the Job

  OVER THE LAST FIVE YEARS, the campaign management tool market has changed dramatically. A list of more than 50 boutique vendors has gone through aggressive

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  Laying Out One of the Great Lies

  Alexander Graham Bell bequeathed to future generations an instrument that quickly evolved from miracle to necessity. Unconsciously or deliberately, too

• Pass It On

  Verb now has an adjective: Yellow. The Centers for Disease Control is going hand-to-hand viral for the latest phase of its Verb campaign that encourages

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  Back in the Bayou

  The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the

• Try Me!

  One million consumers got a surprise last December when they opened their doors to the pizza delivery guy. Over the course of a week, consumers who ordered

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  This Little Piggy Went to Utah

  AND THE AWARD FOR THE most parasitic, calculated, industry-killing company that cynically plays on parents’ fears to get business goes todrum roll, pleaseUnspam!