Chief Marketer Staff, Author at Chief Marketer

Springboard Advertising

In a recent class I attended on international advertising, the professor questioned why anyone would spend an average of $2.5 million (or $83,333 a second)

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The Right One for the Job

OVER THE LAST FIVE YEARS, the campaign management tool market has changed dramatically. A list of more than 50 boutique vendors has gone through aggressive

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Laying Out One of the Great Lies

Alexander Graham Bell bequeathed to future generations an instrument that quickly evolved from miracle to necessity. Unconsciously or deliberately, too

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Many Apply, Few Are Accepted

GOODMAIL HAS REJECTED more than three-quarters of the companies that have applied for its Certified Email program, according to chief executive Richard

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Lights, Camera, WAAAAH!

IT WAS QUITE A SIGHT. As John Williams’ theme to Star Wars trumpeted through the air, a majestic fleet marched forward. The Imperial Guard? Think even

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Salespeople need leads to make them more productive, and tried-and-true techniques of targeting, media selection, offer development, message platforms, response management and campaign analysis can help them out.

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Want Service? It’ll Cost You

I hate the Lexus lanes the toll strips more and more states are transforming their under-used carpool lanes into. For a premium price, solo motorists

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No Value Added

Not long ago, the U.S. Postal Service created quite a fury in the business mailing community by proposing to charge marketers a premium if they wanted

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This Little Piggy Went to Utah

AND THE AWARD FOR THE most parasitic, calculated, industry-killing company that cynically plays on parents’ fears to get business goes todrum roll, pleaseUnspam!

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Protector or Profiteer?

UNSPAM IS BEHIND THE TWO LAWS ENACTED LAST summer in Michigan and Utah that allow parents to register children’s e-mail addresses and other contact points