Chief Marketer Staff

• Agencies

  Customers Have a Right to Expect More

  IF THE EXPERIENCE MOST OF US have had is any indication, there’s something terribly wrong with most customer service in this country. If you live and

• Agencies

  Judge Strikes Down California Fax Law

  A FEDERAL COURT HAS thrown out parts of California’s Fax Ban Law, those prohibiting the sending of commercial faxes interstate, because they’re pre-empted

• Interactive Marketing Awards

  Best Overall G6’s smallest-screen debut revved dealer traffic and brand image, taking our top prize and best SMS/MMS campaign Six months after Pontiac’s

• Agencies

  A Familiar Face in a Familiar Place

  While in New Orleans, Direct chatted with Direct Media founder and chairman Dave Florence at the Caf du Monde. I’m a type A sort, he says. This city slows

• Pass It On

  Verb now has an adjective: Yellow. The Centers for Disease Control is going hand-to-hand viral for the latest phase of its Verb campaign that encourages

• Agencies

  Back in the Bayou

  The week of Mardi Gras, Direct senior writer Richard H. Levey and contributing writer Jonathan Boorstein traveled to New Orleans to see firsthand the

• Try Me!

  One million consumers got a surprise last December when they opened their doors to the pizza delivery guy. Over the course of a week, consumers who ordered

• PROMO Xtra

  Excerpts from our e-newsletter 3/21 ConAgra Foods will spend another $75 million on marketing and R&D next year as it rallies around its core brands.

• Agencies

  Delivery Drama

  LOUISIANA ENTHUSIASTS doubtless understood if their fall issue of Louisiana Cultural Vistas came a little late last year: The quarterly magazine’s fall

• Agencies

  Recovery, Cajun Style

  More than six months after Hurricane Katrina ravaged the area, the importance of direct marketing to the area’s recovery is big, if not easy. Enterprises