Chief Marketer Staff

• Agencies

  Chevy Puts a New Spin on an Old Model

  Chevy is giving its old-style events some modern whizbang with a dose of augmented reality

• Tips for the 2011 Promotion Marketing Tool Box

  Expect the unexpected: That’s the number-one tip for promotion marketers as 2011 gets under way. And if that’s not specific enough for you, we asked several industry pros at Aspen Marketing Services

• Email

  Why Choosing an Email Service Provider Is Like Buying a House

  Just as there is not one ideal house, there is no one ideal email service provider. But how do you know which is the right one for your needs and budget? Keeping these five tenets in mind can help you select the best ESP for you (and maybe the best house too!).

• Five Marketing Resolutions to Make—and Keep—in 2011

  Many marketers are searching for the elusive “next big thing” that will make or break their interactive marketing programs for the coming year. But those looking for a silver bullet or a single game-changing tactic are likely to be out of luck. You’ll need a multipronged approach to implement a successful interactive marketing program throughout the entire year.

• Social

  Virginia Inn Finds Success with Social Buying

  The Harrisonburg, VA B&B By the Side of the Road has found success using social media offers for marketing and prospecting.

• Agencies

  T’s and Mugs Still a Good Bet in 2011: Staples Q&A

  Barbara Wells, senior vice president for Staples promotional products, talks about how the year is shaping up and the changes the industry is undergoing

• Agencies

  Keep Them Guessing: Loyalty Programs Need Randomness

  The upside of the predictable things in life is that we don’t waste any brainpower worrying about them. The down side is … we don’t waste any brainpower paying attention to them

• Email

  Email 2011: Another Pro Prognosticates

  Luke Lawson, Experian CheetahMail UK and United Mail Solutions UK, offers his predictions regarding email marketing for 2011.

• Agencies

  Car Repair Shop Triples Business Through Postcards

  Postcard mailings have helped All-Star Auto Repair triple sales to prospects in the surrounding three-mile area.

• 2010 IMA Award Winners

  View the current IMA Awards site here. Best In Show: Wisk-It AGENCY: TracyLocke CLIENT: Sun Products Corp. Wisk laundry detergent, which has been helping people clean piles of dirty laundry for years, debuted a Facebook application to help people scrub …