Chief Marketer Staff, Author at Chief Marketer

News Brief

ADIDAS: has entered a five-year marketing partnership with

MSN Q1 Ad Revenue Fails to Pace Google, Yahoo!

Microsoft committed itself almost three years ago to catching up to Google and Yahoo! in search. But the company

First-Quarter Sales, Profits Drop at Blair

Blair Corp., a national multichannel direct marketer of apparel and home products, saw a 4.5% decline in its net sales for the first quarter of 2006, the company announced. Sales for the period were $102.7 million, down from $107.6 million during the same quarter last year.

Agencies

Florida Bill Would Ban Mail-Order Sales by Big Wineries

A bill passed unanimously last week by the Florida House of Representatives would bar the largest out-of-state wine producers from marketing their products to Florida customers over the Internet or through the mails.

Agencies

Five Convicted in Two Credit-Card Telemarketing Scams

Two separate cases of telemarketing fraud involving credit cards came to an end Friday as four men were convicted of conspiracy in Iowa, while another pleaded guilty to felony telemarketing in Kentucky.

Avon Sales Up in Q1, But Profits Decline

Avon, the largest direct seller of cosmetics in the world, posted stronger sales growth than expected for first-quarter 2006, due largely to some strong product introductions.

BrandAnimation: Equal Opportunity Positive Branding

It’s Saturday and I’m working on a column that was supposed to be turned in two days ago while getting the ultimate NFL junkie’s fix: the 2006 NFL Draft on ESPN

Agencies

Loose Cannon: A Meditation on A Solicitation

Jim sent me the nicest thank-you note the other day. It was printed on a full-color card bearing a picture of a bright yellow daisy, and it —

Who

HHRya Promotion

Last July, Chevy welcomed the newest member of its family, known by three letters: HHR. The sport utility vehicle needed a unique and integrated campaign to get the word-—or in this case, the letters—out.

Burger King & the NFL

An NFL partnership last football season was just what Burger King (BK) cooked up to promote a limited time only burger and fries offering. The fast food purveyor wanted to take a bite out of the National Football League’s popularity to grow sales of its special month-long offer of an Angus ‘Shroom and Steak Burger and its chicken fries.