Chief Marketer Staff

• Pass It On

  When I was a kid, my mom often accused me of being a pack rat. I am mortified to confess that not only have I proven her right, I’ve proven her guilty

• Agencies

  Rate Case Coming, Potter Warns

  A NEW RATE CASE SEEKING A postage increase in 2007 is about to be filed with the postal Board of Governors, said Postmaster General Jack Potter during

• Agencies

  Fax You

  THIS ISSUE CONTAINS SOME INTERESTING COVERAGE OF THE problems facing fax marketers. The first is an article on what to do if your insurer denies your

• Agencies

  A Weighty Issue

  The U.S. Postal Service has done an amazing job reducing costs. But thus far, despite stiffening competition, mailers haven’t seen it do much to increase

• Listline e-Newsletter 05/01/06

  Commonwealth Lists assumes management of the Children’s National Medical
  Center’s donor file, effective today. Roughly 70,000 last-12-month and
  125,000 last-24-month contributors are available.

• Coors Light Takes Silver Bullet on the Road

  You’ve seen it on TV, and now it¹s coming to a town near you.

• Mars Buys Doane, Extends Pet Food Portfolio

  Mars, Inc. is buying private-label pet food maker Doane Pet Care Enterprises, its second pet-food acquisition announced this month.

• Agencies

  TNT’s Saved Lands Dodge Sponsorship, Integration

  Cable network TNT is teaming up with Dodge in a branded entertainment deal that integrates the automaker’s vehicles into its new series Saved.

• Agencies

  PayPal’s First Promotion Dangles Instant Cash Prices

  PayPal, an online payment service, has unveiled its first consumer promotion awarding new and old customers who activate PayPal Mobile accounts with cash prizes.

• Live from Ad:Tech San Francisco: Personal Profiles Key to Targeting

  (Direct Newsline)—The recent proliferation of Internet social networks like MySpace.com and blogging phenomenon are creating millions of self-reported consumer profiles for potential targeting of products and services.