You’ve seen it on TV, and now it¹s coming to a town near you.
A tricked out version of The Silver Bullet Train, featured in Coors Light TV spots, is making its way across the country just in time to hype the brand at the start of the most competitive season for beer—summertime.
The first “car” of the 38,000-pound train offer visitors a mobile brewery tour that includes displays and large flat-screen TVs to educate consumers of the Coors Light brewing process and the company’s history.
The second “car” carries the Coors Light Lounge, a place where visitors can play interactive games (football and racing) on Sony game systems or relax in the air conditioning. The train made its first stop last week in Los Angeles and will travel to 15 markets over the next six months, including Dallas, Boston and Pittsburgh.
Trivia contests and giveaways will be underway outside the mobile vehicle.
Vivid Marketing, Smyrna, GA, created the vehicle.
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