Chief Marketer Staff

• Agencies

  Broker Roundtable: What’s the Biggest Threat of 2011?

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: What does the list industry see as its greatest competitive threat in 2011?

• Email

  Spam Traps and Spam Complaints: How to Steer Clear

  Spam traps and spam complaints are two common causes of email deliverability issues. Here’s how to avoid them

• Agencies

  How Do You Audit Your Data?

  Dealing with a service bureau can be pretty scary. It involves a great deal of trust. Did they select the “right” names? Were a high percentage of the duplicates identified? How do you ever really know?

• Agencies

  Toyota Buzzes New Prius Models with Car Town Game Rewards

  Players could interact in a virtual replica of the brand’s showroom at the Detroit Auto Show

• Agencies

  Keeping Up with Groupon: Three Ways to Build Loyalty

  Groupon’s decision to turn down Google’s $6 billion acquisition offer was one of the more interesting business stories of 2010. It certainly raised many eyebrows and got folks wondering if the giant e-coupon

• Agencies

  Cabela’s Offers Largest Prize Pool: $2 Million

  This year marks Cabela’s 50th anniversary, and to celebrate, the outdoor-gear retailer has unleashed a sweepstakes offering its largest prize pool to date

• Agencies

  Wise Builds Database With Annual Online Sweeps

  Living up to its name, Wise Foods is following the wise old saying “If it ain’t broke, don’t fix it” when it comes to its sweepstakes strategy.

• News Brief-Ez Lube

  EZ LUBE: has selected integrated marketing communications company The Phelps Group to handle promotions, social and media relations for the 74 company-owned locations in Southern California.

• Email

  Email Marketing Shift Drives Double-Digit Direct Growth for Cuddledown

  Home goods and apparel merchant Cuddledown decided that, when it comes to email marketing during the holiday season, more was more. By emailing its list on a more-frequent basis and creating special offers for certain segments of its list, Cuddledown helped to grow its fourth-quarter direct sales by 53% over 2009.

• Social

  State Farm Launches Branded Challenges in Car Town Game

  National insurer State Farm Insurance is capitalizing on the popularity of games within social networks with a months-long campaign that will give players in-game rewards for safe virtual driving