Chief Marketer Staff

• Agencies

  Why Hotlines Are the Coolest List Option

  Not everyone bothers to update their address with the postal service when they move. As the current economic situation forces more and more people to relocate to find work, hotlines and recency selects will continue to be more important than ever.

• Email

  Rise in Email Targeting Doesn’t Mean Decline in Volume

  The need to replace generic email “blasts” with targeted messaging was a key industry rallying cry during the past year. Sending fewer but more-relevant emails, the pundits declared, would lift open and clickthrough rates and reduce spam complaints, which in turn would improve senders’ reputations among the ISPs and therefore improve deliverability. Why, then, did the number of promotional emails sent by top online retailers increase 16% last year?

• Agencies

  Broker Roundtable: How Have Cooperative Databases Changed?

  Welcome to Broker Roundtable, where each week we ask list brokers to give their opinions on issues that matter to the marketing community. This week’s question: How has the role of cooperative databases changed, and how do you anticipate it will change further in 2011?

• Email

  Healthcare Enewsletter Reform Perks Up Response

  Three steps–reducing frequency, creating better content, and redesigning the template–helped lift an enewsletter’s open rates by 30%

• Digital

  Quidsi Peddles Diapers, Soap and Beauty within Facebook

  Shopping within Facebook has so far been a goal rather than an accomplishment. Most of the brands that claim to drive transactions with a Facebook presence actually let Facebook users browse

• Agencies

  Get on Target With a Marketing Audit

  A good first step in keeping up with what’s expected of professional marketer’s and aligning sales and marketing goals with the company’s vision is the implementation of a marketing audit.

• Agencies

  Direct Mail Scratch Cards Promote Daily Deal Website

  Online daily deal website Bare Deal (http://www.baredeal.com) is using good old fashioned direct mail to attract users to take advantage of offers from Chicago-area businesses.

• More Information

• Categories

• News Brief-Mars Advertising

  Mars Advertising hires Renee Mahoney as executive creative director.