Chief Marketer Staff
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Agencies
CORRECTION
The cover byline for the recent feature on mobile marketing (Down to Earth, May) was incorrect. The story was written by Brian Quinton.
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Agencies
Golden Age of the Geo-Geek
SCIENCE SAYS THE ABILITY TO navigate was developed to enable early humans who stumbled on a bountiful berry bush or well-stocked watering hole to find
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Agencies
Consumers on the Move
THE GOOD NEWS IS YOU’VE got lots of customer data! The bad news is you’ve got lots of customer data! How can the promise of true integrated marketing
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Agencies
Try This, Try That
AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit. The nonprofit experienced unbelievable
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Agencies
The Dark Side of Ingenuity
SOME MARKETERS’ SENSE OF SALESMANSHIP SAILS OVER THE TOP, INTO A DARK AND IMPENETRABLE NEVER-NEVER LAND THEY PLOW WITH INGENIOUS, ON-THE-EDGE-OF REALITY
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A Sporting Try
This summer, racing fans can chomp on NASCAR burgers or spread NASCAR-branded barbecue sauce on ribs while cheering for their favorite drivers at a trackside
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Agencies
Sizing Up Click Fraud
NO ONE’S CLAIMING CLICK FRAUD NEVER HAPPENS, BUT THE LARGE SEARCH ENGINES say bogus ad clicks are a small, manageable problem, caught either before advertisers
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Playing to Win
If you want to take the pulse of promotion, ePrize CEO Josh Linkner will tell you to look to Florida. With a history of some of the strictest regs for