AT A RECENT MARKETING conference, a case study was presented on the use of digital printing for a prominent nonprofit.
The nonprofit experienced unbelievable success, right?
Not exactly. Its program performed fairly well, but not much better than traditional direct mail. It was a lot more work, and the return didn’t justify the extra time invested.
What went wrong? Too many conversations.
Imagine the response Santa would get if he walked into a stadium filled with children and asked them to answer, all at once,
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