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Chief Marketer Staff

  • Over the Top

    Catapult Integrated Services Inc. launched itself onto the agency landscape this year with a resounding thump, as it snags the No. 22 spot in its PROMO

  • Agencies

    The Blind Leading the Blind

    OK, I’LL ADMIT IT: I’M A postal nut. The first thing I do every day to tap into the latest buzz is search the Web for postal news from around the world

  • Up and Down the Line

    The PROMO 100 has become a moving target, with dramatic shifts from year to year. The biggest reason is fluctuations in quality of campaign work: The

  • Agencies

    Ringing Down Costs

    WHEN INTERACTIVE voice response (IVR) technology was introduced at telemarketing call centers in the 1980s it created an economic revolution. Costs were

  • Agencies

    Best E-mail List Source? It’s DM

    Want to build your e-mail list? Forget appends. Most companies are turning to old-fashioned offline media. That’s one finding of a recent poll by Silverpop.

  • Agencies

    More Postal Misery

    How sad. AOL is asking e-mailers to pay a few pennies to guarantee delivery, and critics are griping. Oh, give it up. You don’t know what misery is. We’ll

  • Agencies

    Golden Age of the Geo-Geek

    SCIENCE SAYS THE ABILITY TO navigate was developed to enable early humans who stumbled on a bountiful berry bush or well-stocked watering hole to find

  • CLARIFICATION:

    In the April issue, we highlighted the winners of the Interactive Marketing Awards. The winning entry for the Best Campaign Outside the U.S. failed to

  • One size fits all: Arnold

    There are three plasma screen TVs in Arnold Worldwide’s lobby at its Boston headquarters, running a reel of some of the best advertising in the country.

  • Cookie Monster Pushes Sunkist Berries

    If Cookie Monster says it’s good to eat blueberries, will kids eat them? Sunkist and Sesame Workshop hope so. The two are set to launch a new summer retail