Chief Marketer Staff
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Agencies
The Dark Side of Ingenuity
SOME MARKETERS’ SENSE OF SALESMANSHIP SAILS OVER THE TOP, INTO A DARK AND IMPENETRABLE NEVER-NEVER LAND THEY PLOW WITH INGENIOUS, ON-THE-EDGE-OF REALITY
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Agencies
Generation Gap
SMART COMPANIES HAVE A good handle on how to serve their customers. Others, well they try, but they miss the mark. Three different businesses served three
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CLARIFICATION:
In the April issue, we highlighted the winners of the Interactive Marketing Awards. The winning entry for the Best Campaign Outside the U.S. failed to
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Agencies
Overheard at the Authentication Summit
SURELY ONE OF THE MOST ridiculous phrases to surface in business-speak lately is deep dive. It came up a few times at the recent E-mail Authentication
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Agencies
Metrics Deficiency
DIRECT MARKETERS WANT TO do the right thing when it comes to metrics. But their desire far outpaces their ability, judging from a new survey by the CMO
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One size fits all: Arnold
There are three plasma screen TVs in Arnold Worldwide’s lobby at its Boston headquarters, running a reel of some of the best advertising in the country.
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Agencies
The Blind Leading the Blind
OK, I’LL ADMIT IT: I’M A postal nut. The first thing I do every day to tap into the latest buzz is search the Web for postal news from around the world
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Agencies
Ringing Down Costs
WHEN INTERACTIVE voice response (IVR) technology was introduced at telemarketing call centers in the 1980s it created an economic revolution. Costs were
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Cookie Monster Pushes Sunkist Berries
If Cookie Monster says it’s good to eat blueberries, will kids eat them? Sunkist and Sesame Workshop hope so. The two are set to launch a new summer retail