Author

Chief Marketer Staff

  • Agencies

    Sweetriot Takes Soft Approach to Chocolate Marketing

    Can you change the world with chocolate? And can you launch a product using only the Web’s power to build communities and spread word of mouth? Sweetriot is a small multichannel start-up that aims to do both those things, one sweet tooth at a time.

  • Agencies

    Pull Double Digit Response Rates and Close Sales Quickly

    Want a big response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. When you take things to the extreme many people will love it and a few will hate it. But you won’t be ignored. What do I mean by extreme? Keep reading.

  • Agencies

    Tips & Teasers

    Moneris Solutions, Inc., an electronic transaction processor, has launched a gift card program tailored to small business. To learn more, visit http://www.monerisusa.com.

  • Listline e-Newsletter 06/07/06

    Some 13 million names are available on the WKBusiness Advantage file.
    This is a multiple source database of direct mail sold business owners
    and executives.

  • Email

    The Link Between Content and Sales

    When e-zines first came out, chief marketing officers looked at e-mail newsletter reports and were excited about using open rates and clickthroughs to measure their success and justify the investment.

  • Agencies

    Hampton Campaign Turns Consumers Into Bed Heads

    Hampton hotels are giving new meaning to the term “bed head” as part of a new campaign and mobile marketing tour designed to promote its new bedding package.

  • Agencies

    Fujifilm Clicks on Summer Game

    Fujifilm USA is running a summer game with a slate of travel prizes in an effort to boost digital printing and sampling of its new QuickSnap 1000 disposable camera.

  • Microsoft Names Chrysler Exec to New Marketing Role

    Microsoft Corp. has confirmed that Jeff Bell has been named VP-global marketing for the interactive entertainment business, effective June 12.

  • News Briefs

    POLO RALPH LAUREN: said it will stop selling its…WALGREEN CO.: Deerfield, IL has bought drugstore chain…VERIZON WIRELESS: has named Mark Lowenstein…STEVE & BARRY’S: a lifestyle apparel chain, has inked a licensing deal with…

  • Agencies

    Hearing Loss Firm Tries Blog and Newsletter

    Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Capithorne, blogs became a key marketing tool for his site hearingmojo.com.