Chief Marketer Staff
-
Agencies
The Zoo Story
AFTER NEARLY TWO YEARS about as long as an Asian elephant’s gestation period Seattle’s Woodland Park Zoo is back in the mail with a 125,000-piece membership
-
Agencies
Black or White?
Welcome to Pick the Winner, a new semi-regular column in Direct. Take a look at the two creative packages and guess which one pulled best. Then go to
-
Agencies
Still Frustrating After All These Years
WELL, THE LATEST RATE CASE is under way, and that means sometime in late spring or early summer of 2007 new postage prices will go into effect. The U.S.
-
Agencies
Shed No Tears for Blue Security
THE ENTIRE DIRECT MARKETING industry should stand up and applaud the mid-May demise of anti-spam concern Blue Security. And not just because the company’s
-
Agencies
The Age of Anxiety
Want a free 42-inch flat screen Sony TV? Want all kinds of goodies for evaluating Dunkin’ Donuts against Krispy Kremes? How about a $1,500 Kmart Gift
-
Agencies
Right-Time Marketing
Here’s some news from ExactTarget that may change the way you send your e-mail. A study shows the highest average open rate in 2005 was on Fridays. But
-
Agencies
Getting Through
E-MAIL WASN’T SUPPOSED TO BE THIS COMPLICATED. With four authentication standards to understand, multiple accreditation sources to choose from and seemingly
-
Agencies
Click Fraud Has Radiator.com Boiling
CLICK-FRAUD TROUBLES HAVE given industrywide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane’s Gifts & Collectibles,
-
Agencies
Security Leads Global IT Priorities
What are corporate decision-makers focusing on in information technology? Online security and data protection first, followed at some distance by online