CLICK-FRAUD TROUBLES HAVE given industrywide prominence to a handful of small search marketers unaccustomed to the spotlight: Lane’s Gifts & Collectibles, Web hosting service AIT, Crafts by Veronica and Metrodate.com. All are relative Davids who have taken on the search engine Goliaths over sub-par clicks for which they believe they were not rightfully compensated.
Add another name to the list of the publicly aggrieved: Radiator.com, an auto-supply Web site owned by 1-800-Radiator, based in Benicia, CA. Radiator.com was first written up in a May Associated Press story on the persistence of Google’s click-fraud problems. John Thys, the company’s Internet marketing director, says his phone started ringing off the hook immediately with calls from fellow advertisers suspicious of fraud.
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