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Chief Marketer Staff

  • Pier 1 Losses Mount in Quarter

    Pier 1 Imports reported a net loss of $23.2 million for the first quarter compared to a net loss of $12.5 million last year.

  • TeleTech Holdings Acquires Direct Alliance

    TeleTech Holdings, a business process outsourcing provider, will acquire Direct Alliance Corp., an e-commerce systems developer.

  • West Corp. to Add Jobs at Florida Call Center

    West Corp. plans to add 300 new jobs at its Pensacola, FL call center, according to the Pensacola News Journal.

  • FTC Settles With ‘Credit Counseling Service’

    A credit counseling service and related companies and individuals have agreed to pay $926,754 in consumer redress and civil penalties to settle Federal Trade Commission charges that they made false claims about their debt management program and violated the FTC

  • Iseemedia Closes Acquisition of RealBiz360

    Iseemedia Inc., a developer of online rich media content, it has closed its acquisition of RealBiz360.

  • DMA Discontinues InMarketing Magazine

    The Direct Marketing Association has discontinued InMarketing, its 12-times-a-year house publication. The June issue will be its last.

  • Canadian Telemarketers Face Jail

    A Canadian telemarketing operation that allegedly defrauded businesses on both sides of the U.S. border is now in trouble on both sides of that border.

  • Right-Time Marketing

    Here’s some news from ExactTarget that may change the way you send your e-mail. A study shows the highest average open rate in 2005 was on Fridays. But

  • AIG’s Homegrown Solution

    WHAT HIGH-PRICED system did American International Group buy in 1998 when it needed a way to shovel leads to commercial insurance brokers in the United

  • ATTENTION, PLEASE

    DIRECT TALKED recently with Rob Norman about the current state of direct marketing media buying. Norman is director, interaction at Group M Worldwide