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Chief Marketer Staff

  • U.S. Teleservices Market Projected to Exceed $20 Billion

    The domestic market for outsourced teleservices is projected to grow to $20.1 billion by 2012, according to a study conducted by Frost & Sullivan. That’s compared to $19.5 million in teleservices industry revenues generated in 2005.

  • Solid Cactus Launches Call Center Services

    Solid Cactus Inc. has entered the market to offer inbound teleservices for small and medium-size firms seeking to bolster e-commerce sales with a new outsourced customer service department.

  • Mail Stream: A Report on Incoming Direct Mail

    Design Within Reach Takes to the Outdoors A recent Design Within Reach catalog highlights a unique product to focus attention on the multichannel merchant’s outdoor furnishings for consumers and businesses. The cover of the latest edition features a …

  • Listline e-Newsletter 06/19/06

    Dennis Publishing has begun offering e-mail lists for subscribers to its
    men’s magazines Maxim and Stuff and the music magazine Blender. Maxim is
    the largest file with 600,000 e-mail addresses, followed by Stuff with
    200,000 e-mail addresses

  • Agencies

    Honda Partners with House of Blues

    American Honda Motor Co., Inc. has teamed up with House of Blues Entertainment, Inc., (HOB) to promote its Fit model through an auction, sweepstakes and in-club events.

  • Agencies

    Motorola Hires Soccer’s Beckham as Brand Ambassador

    Motorola has tapped international soccer star David Beckham to be the company’s global brand ambassador.

  • Agencies

    Cinema Advertising Grows to $527 MM in 2005: Report

    More and more marketers are looking at cinema advertising as a means to tout their products.

  • Gates Easing Out of Daily Functions at Microsoft

    Microsoft Corp.’s Bill Gates will cede his day-to-day role with the software giant in two years to spend more time on the philanthropic health and education initiatives of the Bill & Melinda Gates Foundation, a company statement said last week.

  • Integrated Marketing Results Not High on the Happy List

    Integrated marketing may be viewed as the Holy Grail for all ad efforts today, but the majority of brand managers are not happy with the outcome.

  • Agencies

    Loose Cannon: Cads and Grads

    Despite the direct marketing industry’s $2.7 trillion contribution to the United States economy, you can count the number of DMers invited to speak at college graduations on one hand – and the number of DM reporters on one finger, if that.

    Because of this, another year will pass without my delivering the following graduation address to a sea of freshly scrubbed, hung-over, mortarboard-shaded faces.