* Maxim/Stuff/Blender E-mail Files
* Newhomesource.com Postal
* Music and Apparel Buyers from Merch.com
* American Diabetes Association Enhanced
* HR Solutions Today E-mail
* Bottom Line’s Canadian PIP
* Beachbody PIP
* Short Cuts
* $50/M Anniversary Test Price
NEW LISTS
Maxim/Stuff/Blender E-mail Files
Dennis Publishing has begun offering e-mail lists for subscribers to its men’s magazines Maxim and Stuff and the music magazine Blender. Maxim is the largest file with 600,000 e-mail addresses, followed by Stuff with 200,000 e-mail addresses. Blender has 150,000 e-mail addresses. A master file with e-mail addresses from all thee titles is available. Corresponding postal files have been on the market for some time.
Selections: Interest, recency/hotline, gender, age, income, state/SCF/ZIP
Price: $150/M (e-mail addresses)
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Newhomesource.com Postal
Some 410,105 names are available on the Newhomesource.com Postal file. These individuals searched online by location for homes offered for sale. A segment with 69,982 e-mail addresses is available. Individuals who searched the corresponding Spanish language Web site casasnuevasaqui.com are included in these files.
Selections: Financing, gender, Hispanics, telephone numbers, relocating, state/ZIP
Price: $95/M (postal addresses); $175/M (e-mail addresses
Contact: VentureDirect Worldwide, Nancy Liddane at 212-655-5153 or [email protected] (postal); Kevin Chin at 212-655-5135 or [email protected] (e-mail)
Music and Apparel Buyers from Merch.com
Nearly 75,000 names are offered on the Music and Apparel Buyers from Merch.com list. This Web site specializes in products from bands. Products sold include T-shirts, sweatshirts, hats, CDs, DVDs, music and books. The average unit of sale was $38.
Selections: Hotlines, age range, dwelling type, gender, homeowner, state/SCF/ZIP
Price: $100/M (base)
Contact: AccuList USA, Mark Sherman at 954-923-5659 or [email protected]
American Diabetes Association Enhanced
The American Diabetes Association’s master file of donors has been enhanced Experian Insource and E-Tech ethnicity and religious data. More than 2 million names are available on each file.
Selections: Lifestyle interests, religion, ethnicity, age, income presence of children, donation amount ranges, gender, income, state/SCF/ZIP
Price: $75/M
Contact: ALC Data Management, Lisa Donzella at 914-524-5263 or [email protected]
HR Solutions Today E-mail
Field Media Inc. has assembled 102,000 records for the HR Solutions Today E-mail master file. Those listed receive a free monthly e-mail newsletter focusing on human resources, employee benefits and compensation. Most also purchased books related to their business, paying an average of $35.
Selections: Quarterly hotline, gender, job title, number of employees, years in business, state/SCF/ZIP
Price: $225/M
Contact: Direct Partner Solutions Inc., Patti Pierce at 678-762-9869, ext. 221 or [email protected]
NEW INSERT MEDIA
Bottom Line’s Canadian PIP
Roughly 5,000 packages are shipped monthly for Bottom Line’s Canadian package insert program. These buyers responded to a direct response TV offer to purchase the book title “The Treasury of Health Secrets.” Inserts must be 3 by 5 inches to 5-1/4 by 8-1/4 inches. Inserts heavier than .25 ounce are subject to an overweight charge.
Price: $65/M
Contact: Contact Bottom Line Lists, Amy Altmann at 203-973-6222 or [email protected] and Kristina Cassell at 203-973-6220 [email protected]
Beachbody PIP
The Beachbody package insert program reaches buyers of fitness videos, weight loss program and dietary supplements. Roughly 1 million packages are shipped annually. Inserts must be between 3-1/2 by 5 inches and 5-1/2 to 8-1/2 inches, weighing up to .25 ounce.
Price: $60/M
Contact: Mokrynskidirect, Jody Smith at 201-487-8181, ext. 645 or [email protected]
IN THE NEWS
Short Cuts
Gnames Advantage LP has changed its name to Gnames Media Group.
SPECIALS!
$50/M Anniversary Test Price
The LH Management Division of Leon Henry Inc. is offering a $50/M price for test of orders of various consumer and business-to-business files. It’s available for lists of architects, beauty and health product buyers and stockbrokers, among others. Contact: LH Management Division, Leon Henry Inc., Debra Goldstein at 914-285-3456 or [email protected]
Network
