Chief Marketer Staff
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Email
Is Hormel Losing its Grip on Spam?
Though the case has no official legal clout in the U.S., some American executives battling Hormel Foods over use of the word spam see positive signs in a tiny UK technology company
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Email
Stupid PR Watch: An Unfair Hack Job on Retailers
And the award for most disingenuous publicity stunt goes to anti-spam company Reflexion Network Solutions for a press release the firm put out last week announcing “Spammy Awards” to “dishonor the worst of the worst.”
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Email
Stupid PR Watch Part II: Dumbest E-mail Ever
From the what-the-hell-was-this-guy-thinking file comes what is possibly the most ill-conceived e-mail ever to arrive here from a public relations executive.
The sender was upset over what he thought was too much coverage of an ugly little incident in his client company
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Email
Abacus Taps Silverpop for E-mail Product
Co-op database marketing firm Abacus announced today it has teamed with e-mail service provider Silverpop to create a new service called Abacus E-mail.
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Listline e-Newsletter 06/20/06
VentureDirect Worldwide has been named manager of the Eschool News
postal file. It consists of 128,510 technology professionals in the
education field. -
Coke, NBA Expands Marketing Alliance
Coca-Cola and the National Basketball Association have expanded their global marketing partnership to build on interactive promotions designed to connect with teens worldwide.
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Ten U.S. Campaigns Make Cannes Shortlist
Ten campaigns from the U.S. have made the shortlist at the Cannes Lions International Advertising Festival; winners will be announced today. This is the first year that Promo Lions are being awarded at the 53-year-old worldwide advertising competition.
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Burst Media Launches DM Advertising Network
Burst Media has launched Burst Direct, a new direct response advertising network division intended for matching advertisers with Web publishers. It will be based in Latham, NY.
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Alterian Forms Partnership With Intellidyn
Database marketing services firm Alterian and database compiler Intellidyn have signed a partnership agreement. The agreement will enable Intellidyn to launch a new data analytics and campaign management platform that customers can manage on-site.