Ten campaigns from the U.S. have made the shortlist at the Cannes Lions International Advertising Festival; winners will be announced today. This is the first year that Promo Lions are being awarded at the 53-year-old worldwide advertising competition.
Judges chose 96 campaigns in 27 categories for the shortlist, many from Germany and the U.K. but also as far afield as India, Colombia and New Zealand.
The Promo Lions were judged by a jury of 19 promotion agency professionals from around the world, two of them from U.S.: Draft executive VP Lor Gold, who serves as president of the Promo Lions jury, and Momentum Worldwide senior VP-Executive Creative Director Greg Sullentrup. (See their blog at PROMO’s Web site.)
Here are the U.S. finalists:
- Crispin, Porter + Bogusky, “Fast” for Volkswagen (cars & automotive services)
- Publicis Dialog, “Uzap Launch” for Brookstone (fashion/luxury products)
- Ogilvy & Mather, “Dual Lens” for Kodak (all other consumer products)
- Momentum Worldwide, “Times Square Experience” for Marriott Hotels & Resorts (all other consumer services)
- Leo Burnett Detroit, “Apprentice” for Pontiac (best product launch or re-launch)
- Remerinc, “Keyword Mania” for Corbis (best customer marketing)
- Wunderman, “Webby eBay ad” for Wunderman’s own advertising (best use of print)
- Lowe, “$1.25” for Inbev USA (best use of print)
- OgilvyOne New York, “Fall Acquisition” for Ameritrade (best integrated promotional campaign)
- BBDO New York, “Comic” for Masterfoods M&Ms (best integrated promotional campaign)
Network
