Chief Marketer Staff
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Ford’s Marketing Catches Fire with Millennials
Millennials like Ford as its marketing is laser focused on that group … and research proves it.
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Data & Analytics
Experian on Improving Email Marketing ROI
A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance.
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Agencies
What the FTC L’Oreal Settlement Means for Beauty Advertising
The FTC announced a significant settlement with L’Oréal USA based on advertising claims for its Lancôme Génifique and L’Oréal Paris Youth Code products.
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Agencies
Three Trends for Gaining a Competitive Edge
IBM and the Boston chapter of the AMA share three trends you need to know for better targeting.
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Agencies
Selfie Value: The Loyalty Power of Must-Share Moments
Best practices to improve the “selfie” value of loyalty programs, like Panera Bread’s “startling” reward.
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Social
Why Social Media Influencers are a Valuable Asset for Your Brand
Popular YouTube influencers can make great social media influencers if you play your cards right. Here’s some solid tips.
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Data & Analytics
Four Tips for Email Marketing Success
FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.
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Marketing Apps Get Users Engaged
Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes, because these apps get users engaged with content that they’re interested in.
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Mobile
Going Mobile: 5 Tips for Creating a Responsive Website
If you’re looking to create a responsive website, here are five pieces of advice to get you started.
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2014 MARC Awards Winners Announced
The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions.
