Chief Marketer Staff
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Data & Analytics
Four Tips for Email Marketing Success
FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.
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Marketing Apps Get Users Engaged
Leveraging marketing apps is one way marketers can help optimize their web sites for lead generation purposes, because these apps get users engaged with content that they’re interested in.
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Mobile
Going Mobile: 5 Tips for Creating a Responsive Website
If you’re looking to create a responsive website, here are five pieces of advice to get you started.
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2014 MARC Awards Winners Announced
The first-annual Marketing ARC Awards winners were announced at LeadsCon New York, honoring the best campaigns powered by marketing technology solutions.
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Successful Marketing Dad Petitions Dove to get “More Real”
Dove is being asked by a former marketing exec to make Dove “more real” for girls and is circulating an online petition to get the job done.
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Agencies
Farmland Calls for Bacon Lovers to Unite
Using crispy bacon as a hook to unit bacon lover, Farmland has launched a loyalty club.
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Agencies
Toyota Tries Something New with NFL; Fans See Red
Marketers will give credit to Toyota for trying a new type of promotion with the NFL. Fans complained but it’s not clear how it will all shake out.
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Agencies
Lessons From China on Social Commerce
China is years ahead of U.S. marketers when it comes to social commerce. This article gives us the scoop and tips.
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Meeting Customer Expectations Online
Websites should be mobile ready, media should be mobile optimized, and apps should work on both tablets and phones across all available brands
