Articles by Chief Marketer Staff

Three B2B Marketing Trends to Watch

February 6, 2017 |  by Sanjay Castelino

The top B2B marketing trends for 2017 reflect much of what B2C marketers are experiencing: B2B buyers deserve the same individual, humanized attention consumers desire from retailer or CPG brand.

Strategies for More Effective Lead Scoring

February 3, 2017 |  by Chris Matty

It's important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.

Modern Marketing Health Check: Creating Business Alignment

January 31, 2017 |  by Lisa Loftis

Business alignment is critical. Creating customer experiences that work across multiple channels and devices means touching a lot of boxes on the org chart – including many marketing might not own.

Data Lessons from Brooks Running, IGN and MVMT

January 30, 2017 |  by Linda Crawford

Here are three lessons learned from MVMT, IGN and Brooks Running about data experimentation.

4 Ways to Adapt to the Evolution of Marketing Automation

January 27, 2017 |  by Eyal Pfeifel

For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.

Four Keys to Improving Enterprise Sales Potential

January 24, 2017 |  by Sharon Gillenwater

Many salespeople just want to close “low hanging fruit” deals to make quota. Others don’t have the training or business acumen to sell higher—but enterprise sales leaders looking to drive change can do four things to help drive successful C-suite selling.

The Art of Authenticity in Branding

January 23, 2017 |  by Lara Colestock

Authenticity is now the business of marketers and CMO’s. It’s an art form, not a tactic. And when it comes to rebranding, it must be considered as a key factor in how you develop and deliver your brand.

Top Legal Issues Facing Marketers in 2017

January 23, 2017 |  by Linda Goldstein

Privacy, native advertising and microbloggers are among the numerous legal and regulatory challenges that will vex marketers in 2017. Here's a rundown.

4 Ways Social Positions Brands as Destinations for Millennials

January 18, 2017 |  by Tony Tie

Maintaining an active social media presence is a key component in increasing brand awareness and attracting Millennials: Nearly 90% of Millennials are on social networks, 63% stay updated on branded social accounts, and 46% rely on social media information when making a purchase.

5 Biggest Digital Marketing Trends to Watch for in 2017

January 18, 2017 |  by JoAnna Dettmann and Kaysha Hanock

Today, marketers are competing for less attention on an endless number of platforms—here’s 5 digital marketing trends to watch in 2017.