Chief Marketer Staff

• News Briefs

  WHEATIES BOXES: will feature NBA Champions Miami Heat, with…CHRYSLER: announced that it will reinstate its…

• Advertiser Sales Outgrew Keyword Spends in Q1 2006: Performics

  Search campaigns grew fast from March 2005 and March 2006, but sales from those search efforts grew even faster, according to the Q1 2006 Search Trend Report from online marketing firm Performics.

• Atlas Partners with On-demand Video Platform

  Digital marketing solutions provider Atlas announced that it will partner with Tandberg Television, which offers a platform for video on demand (VOD) and an ad management platform.

• Jambo Testing Pay-per-call Radio Ads

  Pay-per-call ad platform Jambo has launched a test program using radio ads to gather phone leads for advertisers in select business categories.

• Anti- Google “Child Porn” Suit Pulled

  A New York politician has dropped a federal lawsuit alleging that Google profits from child pornography.

• Phisher Gets Jail for Bogus MSN Site

  An Iowa man convicted of operating a phishing Web site that purported to handle billing for MSN Internet customers has been sentenced to 21 months in jail.

• Planning for the Coming Online Standard

  Most of today’s online experiences lack personal relevance. In many cases the hurdles are not technical: Site templates have become off limits except during redesigns.

• Agencies

  Blockbuster Products: More Than Mere Functionality

  Because of saturated markets and the dominant power of the buyer—distributors, retailers, and consumers—it is no longer enough to deliver a well-engineered, functional product or package.

• Seven Tips for Better Customer Experience Automation

  Do you ever get the sense that companies are afraid to speak to their customers? How else to explain an almost knee-jerk impulse to send customers to poorly designed support Websites or, worse, into automated telephone menu hell?

• Listline e-Newsletter 06/23/06

  Statlistics has been retained to represent the American Water Works
  Association’s (AWWA) membership list. The count is 57,102.