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Chief Marketer Staff

  • Agencies

    In Last Hurrah, McDonald’s Anchors Pirates Promo

    McDonald’s is rolling out a mega promotion behind Disney’s much anticipated release Pirates of the Caribbean: Dead Man’s Chest, dangling chances to win Volvo vehicles, iPods and Sony PlayStation Portable systems. The promotion ends McDonald’s 10-year, exclusive deal with Disney under which the QSR promoted numerous Disney films with enormous success.

  • Frito Taps Kumar as CMO

    Frito-Lay has promoted Jaya Kumar to CMO just days after President-CEO Al Carey took charge of the snacks giant.

  • Agencies

    ESA Sues Over Oklahoma Gaming Law

    The Entertainment Software Association has filed its ninth lawsuit as part of its fight against legislation regulating violent video game sales to minors, this time against the state of Oklahoma.

  • Agencies

    Ocean Spray Takes Craisins Courtside

    Ocean Spray is sweetening up the Women’s National Basketball Association (WNBA) through a partnership that takes its Craisins sweetened dried cranberries brand courtside at WNBA games and tours, and via a supermarket sweeps tied to the sport.

  • Mazda Names Marketing Chief

    Mazda North American Operations has named David Klan as director of marketing for the company, effective Aug. 1.

  • News Brief

    MAJOR LEAGUE GAMING: has signed leading four-man Halo 2 video game team…

  • ChoicePoint Acquires USCerts

    ChoicePoint Inc. has acquired USCerts, whose technology eases the remote ordering of birth, death, marriage and divorce certificates.

  • ChoicePoint Acquires USCerts

    ChoicePoint Inc. has acquired USCerts, whose technology eases the remote ordering of birth, death, marriage and divorce certificates.

  • VisionPoint Acquires Aha Factory

    VisionPoint Marketing has acquired Aha Factory, a Web development and technology firm for an undisclosed sum.

  • Image-Based Spam Skyrockets: IronPort

    Image-based spam has grown dramatically in the last year from 1% of all spam in June 2005 to 12% this year, according to Internet security firm IronPort Systems.