Chief Marketer Staff
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Listline e-Newsletter 06/30/06
The recently introduced Unbeatable Donors list group includes several
political donor segments. The individuals listed contributed to causes
favored by religious political conservatives. -
Agencies
Verizon Pumps Out Pirates Content for V-Cast Customers
Verizon Wireless has a chest full of interactive promotions tied to the theatrical release of Pirates of the Caribbean: Dead Man’s Chest, including a sweeps, mobile game and downloads. The film hits screens next week.
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Agencies
The N Takes Murder Mystery Whistler To The Streets
TV network The N is hitting the streets of New York City next week with a mobile marketing campaign under the guise of a medical examiner’s truck to generate excitement over the network’s new series Whistler.
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Agencies
Sutter Home and HarperCollins Pair Wine with Books
HarperCollins is out with a new story line: curl up on a couch this summer with a lively book and a fruity glass of chardonnay.
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Jenn-Air Sponsors Podcast Series
Appliance maker Jenn-Air this week launched a series of podcasts designed to raise donations for its cause-marketing partner, Share Our Strength.
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News Briefs
TOYOTA MOTOR SALES USA: has become a 2006 sponsor for the…ADULT SWIM: is giving consumers a chance to sample some tunes under…
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Indian Call Center Worker Arrested for Hacking, Theft
A call center employee at HSBC’s Bangalore, India offshore operation has been arrested on for computer hacking and stealing 233,000 pounds ($421,811) from the accounts of some of the bank’s UK customers, according to wire service reports.
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Systemax Fourth Quarter Income Drops
Systemax Inc. reported net income of $3.4 million for the fourth quarter, down from $5.1 million last year.
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Catalog Propels Cutter & Buck Direct Sales
Thanks to a catalog launched last September, Cutter & Buck Inc.