Author

Chief Marketer Staff

  • American Profile Hones ‘Promotainment’

    Weekly magazine American Profile has turned its feature stories into shopping excursions that keep its fulfillment house humming.

  • Agencies

    DMers Invest in their Databases with an Eye to ROI: Survey

    Vendors, take note: Marketers will spend an average of nearly $250,000 for database upgrades this year. And they are confident these expenditures will pay out.

  • Yahoo! Settles Click Fraud Case

    Search marketers may get a yearly look inside the confidential mechanisms Yahoo! uses to combat bogus clicks, if the company’s proposed settlement of a click-fraud class action suit wins final approval.

  • Suit over Google Search Rankings May Continue

    A California judge is considering whether to grant class-action status to a suit charging that Google unfairly lowered the search ranking of a Web site. The parties in the suit, including Google and KinderStart, a Norwalk CA-based parenting content site, argued their cases in a U.S. district court hearing on Friday in San Jose.

  • DMA Shuffle Adds Two Executive VPs

    In a move that adds two layers to the executive ranks of the Direct Marketing Association), the membership organization on June 30 announced it was adding two executive vice president positions that will report to DMA president/CEO John A. Greco, Jr.

  • Email

    Marketers Turn to Trackable Media

    Mass marketing may be growing in some quarters, but not among the business-to-business executives surveyed by Epsilon.

  • Digital

    Nine-Tenths of Search Success

    Woody Allen once said, “Nine-tenths of success is just showing up.” Marketers should have such a firm grasp of the obvious. Nine-tenths of search success is simply showing up on the right terms.

  • “Tell Me a Story”: Tips for Pitching the Media

    “Tell me a story.” As a child, you typically want your storyteller to be verbose and colorful in the details, helping to paint a realistic image in your mind. In business, and subsequently in media relations, the 30-second pitch and the elevator speech reign supreme.

  • Pay-Per-Call Breaks Out

    No firm results to speak of yet about advertisers’ take-up of pay-per-call and click-to-call solutions, but there can be no doubt that on the supply side of the equation, making a direct phone connection between marketers and the audiences they want to reach is going great guns.

  • It’s the User, Stupid

    Okay, so it’s time to overhaul your e-commerce site or design a new one, and you’ve finally wrangled into the conference room everyone whose input you’ll need: marketing people, the information technology guys, some ops folks, and of course, the CEO.