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Chief Marketer Staff

  • Click Fraud Leads 1 in 4 Advertisers to Throttle Back Search: Study

    A new survey by marketing research firm Outsell Inc. puts a dollar figure on the amount that click fraud is costing the search marketing industry: about $800 million in 2005.

  • Spam Meets Spim, Gets More Targeted: Report

    Spammers are increasingly turning to instant messaging, mobile text services, blogs and social-networking communities such as MySpace.com, according to e-mail and Web security provider MessageLabs.

  • Agencies

    First Person: Branded Entertainment to Meow About

    Product placement in a television program or movie was once the province of prop managers trading out the possibility of big-screen time for supplemental money or even free product.

  • Listline e-Newsletter 07/07/06

    Seven million opportunity seekers and entrepreneurs are named in this
    new list segment within the Business 6.0 list group. Those listed
    responded to a variety of offers to request additional information.

  • Agencies

    Chevy Homeruns with All Star Game Promos

    Chevrolet is driving into Major League Baseball’s (MLB) All Star Game with a host of promotional activities in tow, including interactive events, an online sweeps, fan activities and giveaways.

  • Agencies

    MasterCard Sweeps Promises 500 Free Flights

    Playing on the “priceless” fun of spontaneously hopping a plane to a dream destination, MasterCard Worldwide has launched a summer sweepstakes that will award a grand prize of 500 round trip airline tickets to anywhere in the world.

  • Krispy Kreme to Open in Japan

    Krispy Kreme has signed a new deal to build 40 new franchise stores in Tokyo, part of the chain’s ongoing effort to expand overseas.

  • Wunderman Buys Interactive Shop

    Wunderman has bought interactive agency ZAAZ to beef up Web marketing services within its Global Digital Network.

  • News Briefs

    BURGER KING: is out with a new addition to its menu, the…MAXELL CORP. OF AMERICA: will be a sponsor of…PROMORED: an independent promotion agency in Latin America, has…

  • Agencies

    DMA to Phase Out Its Telephone Preference Service

    The Telephone Preference Service is getting cut off. The Direct Marketing Association announced Thursday that it would phase out the service