Chief Marketer Staff
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Jose Quintana Signs on as Click Tactics CFO
Click Tactics Inc., a multichannel marketing services provider, has tapped Jose Quintana to serve as chief financial officer.
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Longtime Mokrynskidirect Employee Howard Kupfer Retires
Howard Kupfer, who joined list firm Mokrynskidirect shortly after the company was formed in 1980, is retiring after a 38-year career in the direct marketing industry
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Email
He Sees You When You’re Mailing
McCloskey runs Email Data Source, a New York company launched in 2003 that monitors and sells intelligence on the e-mail activities of 10,000 companies and 18,000 brands.
The result is a database of millions of non-spam commercial e-mails that goes back to August of 2003, searchable by any number of criteria, including content, brand, sender, receiver, words and phrases in the subject lines, and types of ads contained in newsletters.
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Email
Stupid Media Watch: Another Whopper from Utah
The Salt Lake Tribune last week chimed in on the debate over Utah’s so-called child-protection do-not-e-mail registry with a house editorial headlined, “Not for a child’s eyes: Registry can protect children from adult e-mails.”
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Email
Don’t Call Them by Name; It Bores Them
“A year or two ago, everyone was putting things like ‘Jay, buy this great sweater,’ in their subject lines,” said Jay Schwedelson, corporate vice president of list firm Worldata. “Then everyone started putting names in their subject lines including spammers and pornographers. Now, so many e-mails are coming with names in their subject lines, that consumers aren’t opening them because they know it’s spam. So in some ways, personalization has become a negative in the subject line.”
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Email
Anti-Spam Project Unearths Dark Humor from Enron Employees
The Spam or Ham project, an effort spearheaded by anti-spam technologist John Graham-Cumming to categorize 90 some thousand e-mails into an accurately labeled database of spam and wanted e-mail, has unearthed some dark humor from Enron.
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Listline e-Newsletter 07/11/06
VertMarkets Inc. tapped Greatlists.com to manage lists of industrial and
commercial procurement managers in 68 markets. The U.S. file contains
76,601 names and the international file, which includes Canadian names,
has 59,545. -
Agencies
Starbucks Uses Trivia and Texting in Scavenger Hunt
Starbucks is out with an interactive scavenger hunt that will get consumer texting on their cell phones for a chance to win a trip to Costa Rica.
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Agencies
VW Targets African-Americans at Miami Block Party
Volkswagen of America is headed to Miami for a blow-out block party on Sunday, where it will target African-Americans with ticket upgrades to the All-Star Basketball Game, as well as rides in its vehicles.